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Search: person:"Nigam, Achint"
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Consumer behaviour
4
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12
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Nigam, Achint
12
Behl, Abhishek
5
Dewani, Prem Prakash
4
Pereira, Vijay
4
Shankar, Amit
3
Jayawardena, Nirma Sadamali
2
Sangal, Shreya
2
Bhutani, Chitrakshi
1
Jebarajakirthy, Charles
1
Malhan, Mohit
1
Mangla, Sachin Kumar
1
Ogbeibu, Emmanuel Akaehomen Abumere
1
Sharma, Sangeeta
1
Sindhwani, Rahul
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Vaz, Daicy
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Journal of business research : JBR
2
Journal of global information management
2
Benchmarking: An International Journal
1
International Journal of Manpower
1
International journal of manpower
1
International marketing review
1
Journal of consumer behaviour
1
Journal of electronic commerce in organizations : JECO
1
Journal of knowledge management
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Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
10
Other ZBW resources
2
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1
Consumer engagement through conditional promotions : an exploratory study
Nigam, Achint
;
Dewani, Prem Prakash
- In:
Journal of global information management
30
(
2022
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012799477
Saved in:
2
Purchase behavior of Generation Z for new-brand beauty products : exploring the role of blockchain
Sangal, Shreya
;
Nigam, Achint
;
Bhutani, Chitrakshi
- In:
Journal of electronic commerce in organizations : JECO
20
(
2022
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014306965
Saved in:
3
Exploring customer engagement on social networking sites : a qualitative research enquiry
Malhan, Mohit
;
Dewani, Prem Prakash
;
Nigam, Achint
; …
- In:
Journal of global information management
30
(
2022
)
5
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014308599
Saved in:
4
Knowledge development in non-fungible tokens (NFT) : a scoping review
Behl, Abhishek
;
Pereira, Vijay
;
Nigam, Achint
;
Wamba, …
- In:
Journal of knowledge management
28
(
2024
)
1
,
pp. 232-267
Persistent link: https://www.econbiz.de/10014495978
Saved in:
5
Integrating blockchain capabilities in an omnichannel healthcare system : a dual theoretical perspective
Sangal, Shreya
;
Nigam, Achint
;
Sharma, Sangeeta
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 440-452
Persistent link: https://www.econbiz.de/10014507264
Saved in:
6
Gamification as an innovation : a tool to improve organizational marketing performance and sustainability of international firms
Behl, Abhishek
;
Pereira, Vijay
;
Jayawardena, Nirma Sadamali
- In:
International marketing review
41
(
2024
)
1
,
pp. 107-137
Persistent link: https://www.econbiz.de/10014524770
Saved in:
7
Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms : a mixed method approach
Behl, Abhishek
;
Jayawardena, Nirma Sadamali
;
Nigam, Achint
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014281062
Saved in:
8
Consumer's response to conditional promotions in retailing : an empirical inquiry
Nigam, Achint
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 751-763
Persistent link: https://www.econbiz.de/10013185036
Saved in:
9
Online gaming and OTT consumption : an exploratory study of Generation Z
Nigam, Achint
- In:
Journal of promotion management : innovations in …
28
(
2022
)
4
,
pp. 420-442
Persistent link: https://www.econbiz.de/10013178044
Saved in:
10
Explaining resistance intention towards mobile HRM application : the dark side of technology adoption
Shankar, Amit
;
Nigam, Achint
- In:
International journal of manpower
43
(
2022
)
1
,
pp. 206-225
Persistent link: https://www.econbiz.de/10013357406
Saved in:
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