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Search: person:"Yoshida, Masayuki"
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Consumer behaviour
18
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Professional sports
11
Profisport
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11
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9
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English
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Yoshida, Masayuki
39
Heere, Bob
10
James, Jeffrey D.
10
Biscaia, Rui
8
Gordon, Brian
6
Gordon, Brian S.
4
Nakazawa, Makoto
4
Correia, Abel
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Doyle, Jason P.
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Cronin, J. J.
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Cronin, J. Joseph
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James, Jeffrey
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Kim, Chiyoung
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Ko, Yong Jae
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Marôco, João
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Nakamura, Hidemasa
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Ogura, Toshiyuki
2
Rosado, António
2
Ross, Stephen
2
Sato, Mikihiro
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Scremin, Glaucio
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Walker, Matthew
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Aizawa, Kurumi
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Annamalai, Balamurugan
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Journal of sport management : the official journal of the North American Society of Sport Management
11
Sport management review
8
International journal of sports marketing & sponsorship
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Sport Management Review
3
European Sport management quarterly : ESMQ
2
Journal of marketing theory and practice
2
Corporate reputation review
1
Journal of retailing and consumer services
1
Neo-simulation and gaming toward active learning
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The journal of brand management : an international journal
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ECONIS (ZBW)
29
OLC EcoSci
7
RePEc
3
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1
Consumer-brand identification and happiness in experiential consumption
Sato, Mikihiro
;
Yoshida, Masayuki
;
Doyle, Jason P.
; …
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1579-1592
Persistent link: https://www.econbiz.de/10014338307
Saved in:
2
Service quality and its effects on consumer outcomes : a meta-analytic review in spectator sport
Biscaia, Rui
;
Yoshida, Masayuki
;
Kim, Yu Kyoum
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
3
,
pp. 897-921
Persistent link: https://www.econbiz.de/10014283560
Saved in:
3
Fan engagement behavior : validation of a theory-based scale
Yoshida, Masayuki
;
Biscaia, Rui
;
Uhrich, Sebastian
; …
- In:
Journal of sport management : the official journal of …
38
(
2023
)
2
,
pp. 133-150
Persistent link: https://www.econbiz.de/10014487033
Saved in:
4
Feeling vital by watching sport : the roles of team identification and stadium attendance in enhancing subjective vitality
Yoshida, Masayuki
;
Sato, Mikihiro
;
Doyle, Jason P.
- In:
Journal of sport management : the official journal of …
37
(
2023
)
4
,
pp. 229-242
Persistent link: https://www.econbiz.de/10014318067
Saved in:
5
Leveraging sport events for sustainable sport participation : how schools contribute to sport development through events
Aizawa, Kurumi
;
Orr, Madeleine
;
Inoue, Yuhei
;
Nagazumi, Jin
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
3
,
pp. 662-682
Persistent link: https://www.econbiz.de/10014283267
Saved in:
6
Customer engagement in sport : an updated review and research agenda
McDonald, Heath
;
Biscaia, Rui
;
Yoshida, Masayuki
; …
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 289-304
Persistent link: https://www.econbiz.de/10013255823
Saved in:
7
Effect of consumer experience quality on participant engagement in Japanese running events
Yamaguchi, Shiro
;
Yoshida, Masayuki
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
4
,
pp. 278-291
Persistent link: https://www.econbiz.de/10013532040
Saved in:
8
An integrated model for stadium atmosphere and stadium attachment : an empirical test in two baseball stadium contexts
Yoshida, Masayuki
;
Gordon, Brian S.
;
Nakazawa, Makoto
; …
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
2
,
pp. 95-110
Persistent link: https://www.econbiz.de/10012630741
Saved in:
9
Social capital and consumer happiness : toward an alternative explanation of consumer-brand identification
Yoshida, Masayuki
;
Gordon, Brian S.
;
James, Jeffrey D.
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 481-494
Persistent link: https://www.econbiz.de/10012601199
Saved in:
10
Social media content strategy for sport clubs to drive fan engagement
Annamalai, Balamurugan
;
Yoshida, Masayuki
;
Varshney, Sanjeev
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648956
Saved in:
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