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Search: subject:"B2B marketing strategy"
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B-to-B-Marketing
3
B2B marketing strategy
3
Business-to-business marketing
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Lieferantenmanagement
3
Supplier relationship management
3
E-commerce
2
Electronic Commerce
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Marketing management
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Marketingmanagement
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AI chatbot
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Adoption of AI
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Apparel industry
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B2B customer journey
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B2B marketing
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Betriebliche Wertschöpfung
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Beziehungsmarketing
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Brand
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Brand engagement
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Brand management
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Buyer-seller relationship
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Conceptual model
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Customer experience
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Customer integration
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Degree of digital use
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Dienstleistungsmanagement
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Dienstleistungsmarketing
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Innovation
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Knowledge creation
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Kundenintegration
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Künstliche Intelligenz
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Lieferkette
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Markenartikel
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Markenführung
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Relationship marketing
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Service management
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Service-Dominant Logic
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Service-dominant logic
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Balaraman, Pravin
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Chowdhury, Naushaba
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Dwivedi, Yogesh Kumar
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Ghosh, Deviprasad
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Liu, Jonathan
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of strategy and management
1
The journal of business & industrial marketing
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ECONIS (ZBW)
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1
Barriers and facilitators of B2B degree of digital use and brand engagement : an integration of technology and behavioral perspectives
Ghosh, Deviprasad
;
Dash, Satyabhusan
- In:
The journal of business & industrial marketing
38
(
2023
)
12
,
pp. 2793-2810
Persistent link: https://www.econbiz.de/10014472635
Saved in:
2
The evolution of B2B strategies in the rise of value co-creation and service management
Chowdhury, Naushaba
;
Balaraman, Pravin
;
Liu, Jonathan
- In:
Journal of strategy and management
16
(
2023
)
4
,
pp. 708-732
Persistent link: https://www.econbiz.de/10014433014
Saved in:
3
Guest editorial: artificial intelligence for B2B marketing : challenges and opportunities
Dwivedi, Yogesh Kumar
;
Wang, Yichuan
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 109-113
Persistent link: https://www.econbiz.de/10013494050
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