Sriram, K. V.; Namitha, K. P.; Kamath, Giridhar B. - In: Cogent business & management 8 (2021) 1, pp. 1-18
-grabbing details, emotional appeal, and celebrity endorsement all had an effect on how social media advertising was evaluated. The … study discovered that elements such as attention-grabbing details, celebrity endorsement, and emotional appeal have a …