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Search: subject:"brand value co-creation"
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Brand management
8
Markenführung
8
Betriebliche Wertschöpfung
7
Value creation
7
Brand value co-creation
6
Customer integration
6
Kundenintegration
6
Brand image
4
Markenimage
4
Social Web
4
Social web
4
Beziehungsmarketing
3
Brand
3
Markenartikel
3
Relationship marketing
3
Consumer behaviour
2
Konsumentenverhalten
2
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brand value co-creation
2
Airport
1
Airport 30
1
Airport management
1
Brand capability ecosystem
1
Brand engagement platforms
1
Brand environment
1
Brand experience
1
Brand experience domains
1
Brand externalities
1
Brand performance
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Brand stakeholders
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Brand value
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Bundling strategy
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Business ethics
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Business model
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Co-creational enterprises
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Collaborative norms
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Consumer engagement
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Consumer-peer interaction
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English
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Hajli, Nick
2
Nobre, Helena
2
Aghanli, Niloofar
1
Brilha, Nuno Mocica
1
Datta, Saroj Kumar
1
Featherman, Mauricio S.
1
Ferreira, André
1
Ganglmair-Wooliscroft, Alexandra
1
Ghadamosi, Ayantunji
1
He, Yong
1
Lin, Xiaolin
1
Ozcan, Kerimcan
1
Padela, Shoaib M. Farooq
1
Paul, Soumi
1
Peretti, Paola
1
Ramaswamy, Venkatram
1
Rezaei, Saeid
1
Tajvidi, Mina
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Wang, Xuequn
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Wooliscroft, Ben
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Zhang, Jing
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European journal of marketing
1
International journal of business performance management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal for international business and entrepreneurship development
1
Journal of business ethics : JBE
1
Journal of electronic commerce research : JECR
1
Nankai business review international
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The journal of brand management : an international journal
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ECONIS (ZBW)
8
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Date (oldest first)
1
Brand systems : integrating branding research perspectives
Padela, Shoaib M. Farooq
;
Wooliscroft, Ben
; …
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 387-425
Persistent link: https://www.econbiz.de/10013502570
Saved in:
2
Brand
value
co-creation
in the social commerce era : empirical evidence from Iran
Rezaei, Saeid
;
Hajli, Nick
;
Ghadamosi, Ayantunji
; …
- In:
Journal of electronic commerce research : JECR
22
(
2021
)
1
,
pp. 46-58
Persistent link: https://www.econbiz.de/10012519225
Saved in:
3
Towards an ethical and trustworthy social commerce community for
brand
value
co-creation
: a trust-commitment perspective
Wang, Xuequn
;
Tajvidi, Mina
;
Lin, Xiaolin
;
Hajli, Nick
- In:
Journal of business ethics : JBE
167
(
2020
)
1
,
pp. 137-152
Persistent link: https://www.econbiz.de/10012316432
Saved in:
4
Airports as platforms : towards a new business model
Brilha, Nuno Mocica
;
Nobre, Helena
- In:
International journal of business performance management
20
(
2019
)
4
,
pp. 297-312
Persistent link: https://www.econbiz.de/10012208732
Saved in:
5
Gamification as a platform for brand co-creation experiences
Nobre, Helena
;
Ferreira, André
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 349-361
Persistent link: https://www.econbiz.de/10011753362
Saved in:
6
The emerged trends in consumers' co-creation : a conceptual framework for extending or creating the brand
Paul, Soumi
;
Peretti, Paola
;
Datta, Saroj Kumar
- In:
Journal for international business and entrepreneurship …
9
(
2016
)
2
,
pp. 190-203
Persistent link: https://www.econbiz.de/10011610695
Saved in:
7
Brand
value
co-creation
in a digitalized world : an integrative framework and research implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 93-106
Persistent link: https://www.econbiz.de/10011490829
Saved in:
8
Key dimensions of
brand
value
co-creation
and its impacts upon customer perception and brand performance : an empirical research in the context of industrial service
Zhang, Jing
;
He, Yong
- In:
Nankai business review international
5
(
2014
)
1
,
pp. 43-69
Persistent link: https://www.econbiz.de/10010337749
Saved in:
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