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~person:"Swoboda, Bernhard"
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Swoboda, Bernhard
Ringle, Christian M.
33
Sarstedt, Marko
30
Hair, Joseph F.
18
Wirtz, Bernd W.
11
Assaker, Guy
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Henseler, Jörg
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Cho, Gyeongcheol
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Idota, Hiroki
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Peng, Xianghui
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International business review : the official journal of the European International Business Academy
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Management international review : MIR ; journal of international business
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1
Endorsement of Global Product Brands by Global Corporate Brands – A Consumer Perspective Across Nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Management International Review
61
(
2021
)
4
,
pp. 563-598
multilevel mediation
structural
equation
modeling
with cross-level interactions to analyze the typical direct and indirect …
Persistent link: https://www.econbiz.de/10014501436
Saved in:
2
Endorsement of global product brands by global corporate brands : a consumer perspective across nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Management international review : MIR ; journal of …
61
(
2021
)
4
,
pp. 563-598
Persistent link: https://www.econbiz.de/10012657849
Saved in:
3
The role of national institutions in the effects of consumers’ perceived customer orientation and firm innovativeness
Jacobs, Nele
;
Swoboda, Bernhard
- In:
International business review : the official journal of …
32
(
2023
)
5
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014450234
Saved in:
4
How country development and national culture affect the paths of perceived brand globalness to consumer behavior across nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Journal of business research : JBR
118
(
2020
),
pp. 58-73
Persistent link: https://www.econbiz.de/10012287588
Saved in:
5
Explaining the differing effects of corporate reputation across nations : a multilevel analysis
Swoboda, Bernhard
;
Puchert, Cathrin
;
Morschett, Dirk
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
4
,
pp. 454-473
Persistent link: https://www.econbiz.de/10011563222
Saved in:
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