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~institution:"Institut für Weltwirtschaft (IfW)"
~subject:"Markennamen"
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Der Wert von Markennamen in der Konsumgüter-Industrie: Eine Anwendung des hedonischen Preisansatzes auf die Surfboard-Industrie
Gröhn, Andreas
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Institut für Weltwirtschaft (IfW)
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1996
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