Showing 11 - 20 of 54
This paper studies the relationship between three key elements of the marketing mix, namely, price, product, and promotion, in a model where a seller employs informative advertising to launch a new product. We propose a fairly general advertising technology for the study of three promotional...
Persistent link: https://www.econbiz.de/10011256530
This paper discusses the design, implementation and use of standards from the perspective of transaction costs economics. A proper design and implementation of standards may lead to a considerable reduction of transaction costs, which enhances trade and, consequently, economic welfare. A major...
Persistent link: https://www.econbiz.de/10011256554
This paper models strategic interactions between a product supplier, a provider of information about product quality, and end users, in the context of road transportation. Using a game-theoretical analysis of suppliers' pricing strategies, we assess the social welfare effects of traffic...
Persistent link: https://www.econbiz.de/10011257143
This paper shows how a firm can use non-targeted advertising to exploit consumers' desire for social status. A monopolist sells multiple varieties of a good to consumers who each care about what others believe about his wealth. Advertising allows consumers both to buy different varieties and to...
Persistent link: https://www.econbiz.de/10011257181
This paper investigates the response of full service carriers (FSCs) to theentry of low-cost carriers (LCCs). We develop a model of airlinecompetition, which accommodates various market structures, some ofwhich include low-cost players. Using data on published airfares ofLufthansa, British...
Persistent link: https://www.econbiz.de/10011257542
This discussion paper led to a publication in (W.D. Nelson (Ed.)), <I>Advances in Business and Management</I> (pp. 1-32), New York: Nova Publishers, 2011. In this era of globalization we see an increase in specialization: the production chain issplit up in more and more parts and the production of...</i>
Persistent link: https://www.econbiz.de/10011255533
This paper estimates the impact of work environment health and safety practice on firm performance, and examines which firm-characteristic factors are associated with good work conditions. We use Danish longitudinal register matched employer-employee data, merged with firm business accounts and...
Persistent link: https://www.econbiz.de/10011255910
In this paper we consider the problem of the control of access to a firm's productive asset, embedding the relevant decisionmakers into a general structure of formal authority relations. Within such an authority structure, each decision maker acts as a principal to some decision makers, while...
Persistent link: https://www.econbiz.de/10011255955
Teams, in both firms and in sports, jointly produce a product. While a fixed task is assigned to each member of a team, the individual team productivity of a worker or player is difficult to conceptualize. This is particularly true, if this concept is aimed to be operable on observable data. In...
Persistent link: https://www.econbiz.de/10011256241
This discussion paper resulted in a publication in the <A href="http://onlinelibrary.wiley.com/doi/10.1111/jems.12037/abstract">Journal of Economics & Management Strategy</A>. Organization differ in the degree to which they differentiate employees by ability. We analyse how the effect of differentiation on employee morale may explain this variation. By comparing...</a>
Persistent link: https://www.econbiz.de/10011256805