Customer Directed Advertising and Product Quality
Year of publication: |
2001-10-16
|
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Authors: | Esteban, Lola ; Hernandez, Jose M. ; Moraga-Gonzalez, Jose Luis |
Institutions: | Tinbergen Instituut |
Subject: | customer directed advertising | mass advertising | monopoly | quality | targeted advertising |
Extent: | application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Notes: | The text is part of a series Tinbergen Institute Discussion Papers Number 01-099/1 |
Classification: | L12 - Monopoly; Monopolization Strategies ; L15 - Information and Product Quality; Standardization and Compatibility ; M37 - Advertising |
Source: |
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Customer directed advertising and product quality
Esteban, Lola, (2001)
-
Customer Directed Advertising and Product Quality
Esteban, Lola, (2001)
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Customer Directed Advertising and Product Quality
Esteban, Lola, (2001)
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Customer Directed Advertising and Product Quality
Esteban, Lola, (2001)
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On Mergers in Consumer Search Markets
Janssen, Maarten C.W., (2007)
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Advertising for Attention in a Consumer Search Model
Haan, Marco A., (2009)
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