Customer Directed Advertising and Product Quality
Year of publication: |
2001
|
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Authors: | Esteban, Lola ; Hernandez, Jose M. ; Moraga-Gonzalez, Jose Luis |
Publisher: |
Amsterdam and Rotterdam : Tinbergen Institute |
Subject: | Werbung | Produktqualität | Theorie | customer directed advertising | mass advertising | monopoly | quality | targeted advertising |
Series: | Tinbergen Institute Discussion Paper ; 01-099/1 |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Working Paper |
Language: | English |
Other identifiers: | 834527200 [GVK] hdl:10419/85923 [Handle] RePEc:dgr:uvatin:20010099 [RePEc] |
Classification: | L12 - Monopoly; Monopolization Strategies ; L15 - Information and Product Quality; Standardization and Compatibility ; M37 - Advertising |
Source: |
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Customer directed advertising and product quality
Esteban, Lola, (2001)
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Customer Directed Advertising and Product Quality
Esteban, Lola, (2001)
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Customer Directed Advertising and Product Quality
Esteban, Lola, (2001)
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Customer Directed Advertising and Product Quality
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Specialized advertising and price competition with endogenous advertising fees
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Strategic Targeted Advertising and Market Fragmentation
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