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A Research Agenda for Service Marketing
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A growth-share matrix of service marketing research themes
Furrer, Olivier
;
Baillod, Chloé
;
Landry, Mikèle
- In:
A Research Agenda for Service Marketing
,
(pp. 3-20)
.
2024
Persistent link: https://www.econbiz.de/10014517859
Saved in:
2
Market Services Innovation Networks (MSINs) : enriching the network lineage in innovation studies
Desmarchelier, Benoît
;
Djellal, Faridah
;
Gallouj, Fai͏̈z
- In:
A Research Agenda for Service Marketing
,
(pp. 133-179)
.
2024
Persistent link: https://www.econbiz.de/10014517960
Saved in:
3
The future of research on customer-to-customer interaction (CCI)
Nicholls, Richard
- In:
A Research Agenda for Service Marketing
,
(pp. 183-221)
.
2024
Persistent link: https://www.econbiz.de/10014517969
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