The present paper aims to define the concept of synergy in the context of strategic management of organizations and to emphasize the importance of taking it into consideration by the companies that activate today in a global economy. The transposition of synergy into objectives aimed by the...

The paper dives into the controversies that make markets, exploring the processes at play behind the renewal of competitive landscape. The analysis of such processes is complex for several reasons: because they happen in environments riddled with ambiguities, because they involve temporal...

Constatant qu’en gestion il est souvent fait référence au terme de vision et d’entreprise ou de dirigeant “ visionnaires ”, mais que paradoxalement il n’existe pas de définitions précises de ces termes, notre recherche se propose d’effectuer une analyse de la littérature portant...

The flexibility that modern companies must show in regard to global market entails the recourse to work teams which are multicultural adapted and aware of their role and place in the overall structure of the organization. The technological changes along with the customer needs diversification...

La place des middle managers dans la démarche stratégique a souvent été soulignée par la littérature stratégique (Bower, 1970 ; Burgelman 1983 ; Mintzberg 1994, Laroche 1999). Cependant, rares sont les études ayant tenté d’approfondir les caractéristiques et les déterminants de leur...

The strategic value-curve approach has been widely acclaimed for at least ten years as a major innovation in the strategic field ; it meets a great success in many industries, based on its authors’ –Kim & Mauborgne- promise to make the competition irrelevant. The approach relies on a graphic...

The specificity of mobile technologies lies in an 'anywhere-anytime connectivity'. Organisations have only recently realised what opportunities are offered by equipping their employees with this technology that is supposed to bring lots of benefits to organisations. However, the impact of a...

The paper highlights the main categories of risks that transnational companies can face when implementing foreign investment. These risks affect the company’s performance and therefore they must be properly managed. Risk factors, risk categories and risk control measures are analyzed here. We...