Narrow search
Showing 1 - 10 of 18
Cover Image
A review and analysis of literature on netnography research
Bartl, Michael; Kannan, Vijai Kumar; Stockinger, Hanna - In: International journal of technology marketing : IJTMkt 11 (2016) 2, pp. 165-196
Persistent link: https://www.econbiz.de/10011542615
Cover Image
Knowledge sourcing from customers in new financial service development
De Smet, Dieter; Mention, Anne-Laure; Torkkeli, Marko - In: International journal of technology marketing : IJTMkt 11 (2016) 2, pp. 197-217
Persistent link: https://www.econbiz.de/10011542628
Cover Image
The relationship between innovation and internationalisation in a turbulent environment
Podmetina, Daria; Volchek, Daria; Smirnova, Maria - In: International journal of technology marketing : IJTMkt 10 (2015) 3, pp. 326-341
Persistent link: https://www.econbiz.de/10011478431
Cover Image
How to bring innovation into a conservative market?
Sedysheva, Maritana - In: International journal of technology marketing : IJTMkt 11 (2016) 1, pp. 39-54
Persistent link: https://www.econbiz.de/10011478620
Cover Image
Technology versus product innovations : are they like apples and oranges ? ; a comparative study on commercialisation
Simula, Henri; Valiauga, Povilas; Lehtimäki, Tuula - In: International journal of technology marketing : IJTMkt 10 (2015) 1, pp. 25-46
Persistent link: https://www.econbiz.de/10011309221
Cover Image
External technology commercialisation and markets for technology in Russian manufacturing industry
Torvinen, Pekka; Väätänen, Juha - In: International journal of technology marketing : IJTMkt 10 (2015) 1, pp. 4-24
Persistent link: https://www.econbiz.de/10011309222
Cover Image
Communication does matter : a literature review approach on integration in the NPD process
Fotiadis, Thomas - In: International journal of technology marketing : IJTMkt 12 (2017) 4, pp. 312-339
Persistent link: https://www.econbiz.de/10011862028
Cover Image
Generation-C : creative consumers in a world of intellectual property rights
Kietzmann, Jan H.; Angell, Ian O. - In: International journal of technology marketing : IJTMkt 9 (2014) 1, pp. 86-98
Persistent link: https://www.econbiz.de/10010399459
Cover Image
Managing product innovation in industries producing homogeneous goods : and empirical investigation
Kearney, Claudine; McCarthy, Killian J.; Telehala, Dewi - In: International journal of technology marketing : IJTMkt 10 (2015) 2, pp. 179-194
Persistent link: https://www.econbiz.de/10011408294
Cover Image
Effects of intellectual capital on human resource productivity in innovative firms : mediating role of knowledge management
Hakkak, Mohammad; Nawaser, Khaled; Ghodsi, Masoud - In: International journal of technology marketing : IJTMkt 11 (2016) 2, pp. 238-250
Persistent link: https://www.econbiz.de/10011542641