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The influence of virtual reality in e-commerce
Martínez-Navarro, Jesus; Bigné Alcañiz, J. Enrique; … - In: Journal of business research : JBR 100 (2019), pp. 475-482
Persistent link: https://www.econbiz.de/10012023993
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Understanding consumption in social virtual worlds : a sensemaking perspective on the consumption of virtual goods
Jung, Yoonhyuk; Pawlowski, Suzanne D. - In: Journal of business research : JBR 67 (2014) 10, pp. 2231-2238
Persistent link: https://www.econbiz.de/10010400087
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Understanding the use of virtual reality in marketing : a text mining-based review
Loureiro, Sandra Maria Correia; Guerreiro, João; Eloy, Sara - In: Journal of business research : JBR 100 (2019), pp. 514-530
Persistent link: https://www.econbiz.de/10012024015
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The value of social media for innovation : a capability perspective
Muninger, Marie-Isabelle; Hammedi, Wafa; Mahr, Dominik - In: Journal of business research : JBR 95 (2019), pp. 116-127
Persistent link: https://www.econbiz.de/10011979824
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The value of online user generated content in product development
Ho-Dac, Nga N. - In: Journal of business research : JBR 112 (2020), pp. 136-146
Persistent link: https://www.econbiz.de/10012230570
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Exploring the influence of common game elements on ideation output and motivation
Zimmerling, Eric; Höllig, Christoph E.; Sandner, Philipp; … - In: Journal of business research : JBR 94 (2019), pp. 302-312
Persistent link: https://www.econbiz.de/10011947418
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The effects of platform governance mechanisms on customer participation in supplier new product development
Wei, Ruiqi; Wang, Xinchun; Chang, Yu - In: Journal of business research : JBR 137 (2021), pp. 475-487
Persistent link: https://www.econbiz.de/10012665786
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How important is alignment of social media use and R&D-marketing cooperation for innovation success?
Nijssen, E. J.; Ordanini, Andrea - In: Journal of business research : JBR 116 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012257529
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"I digitize so I exist" : searching for critical capabilities affecting firms' digital innovation
Tortora, Debora; Chierici, Roberto; Briamonte, … - In: Journal of business research : JBR 129 (2021), pp. 193-204
Persistent link: https://www.econbiz.de/10012509645
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Stimulating innovation : managing peer interaction for idea generation on digital innovation platforms
Yang, Mu; Han, Chunjia - In: Journal of business research : JBR 125 (2021), pp. 456-465
Persistent link: https://www.econbiz.de/10012494119