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This paper reports on a text mining-based case study aimed at determining how virtual reality (VR) games, as examples of really new products (RNPs), market themselves when they are introduced to the mass market. The goal was to examine the marketing foci of RNPs and any subsequent changes over...
Persistent link: https://www.econbiz.de/10012214698
Firms achieve their competitive advantage quickly through the concept framework of open innovation by integrating … innovation into building platform blocks by modular operators. These eight modular operators are splitting, augmenting, deleting …
Persistent link: https://www.econbiz.de/10012801595
The ability to accelerate the discovery of product innovation ideas is critical for manufacturers with short life … unsupervised approach. The proposed method has also been validated and aligns with successful innovation products by Apple, Samsung …
Persistent link: https://www.econbiz.de/10014502884
Due to rapid advances being made in computing technologies, open innovation methods are being used for better … gaps concerning operations and technological forecasting of multiple development projects under open innovation … development processes (lead time data) using Convex, Linear and Nonlinear models to achieve the goals. Overall, in open innovation …
Persistent link: https://www.econbiz.de/10014518813
Development Goals (SDGs) and open innovation integrated within the public discourse in the social media of FinTech firms, using … was found that only financial infrastructure, lending, and personal finance fields have a discourse related to innovation … relevant issue for FinTech, which, in general, has neglected to significantly mention SDGs; nonetheless, innovation and related …
Persistent link: https://www.econbiz.de/10012602597
proactive management of DI can be systematized. Here, the approach of innovation portfolio management (IPM) provides support by …
Persistent link: https://www.econbiz.de/10013169530
Despite the promising ideas of lead users, the success rate of the open innovation process remains low if no proper …
Persistent link: https://www.econbiz.de/10012801908
participating companies with a culture for open innovation to ensure they are following a process approach that can help include … leaders. A cultural inclusion model is developed based on the study findings to include an open innovation culture that can …
Persistent link: https://www.econbiz.de/10014289215
innovation process of small and medium-sized wine industries for their marketing strategies. …
Persistent link: https://www.econbiz.de/10012389483
User-generated innovation has contributed to the growth of the democratization of openinnovation models. One of the … most common forms of user-generated innovation is evident on social media platforms. The purpose of this study is to … investigate nonpecuniary motivations that drive innovation among user innovators on social media platforms. Furthermore, the study …
Persistent link: https://www.econbiz.de/10012601129