Strategy for cultural inclusion in new product development processes : a New Zealand study
Year of publication: |
2022
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Authors: | Mathrani, Sanjay ; Ibrahim, Sara Diaa Eldin |
Published in: |
Journal of open innovation : technology, market, and complexity. - Basel : MDPI, ISSN 2199-8531, ZDB-ID 2832108-X. - Vol. 8.2022, 4, Art.-No. 217, p. 1-15
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Subject: | cultural inclusion | new product development | open innovation | product design | strategy | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Innovation | Produktgestaltung | Product design | Neuseeland | New Zealand |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.3390/joitmc8040217 [DOI] hdl:10419/274518 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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