Strategy for cultural inclusion in new product development processes: A New Zealand study
Year of publication: |
2022
|
---|---|
Authors: | Mathrani, Sanjay ; Ibrahim, Sara Diaa Eldin |
Published in: |
Journal of Open Innovation: Technology, Market, and Complexity. - ISSN 2199-8531. - Vol. 8.2022, 4, p. 1-15
|
Publisher: |
Basel : MDPI |
Subject: | cultural inclusion | new product development | open innovation | product design | strategy |
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