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Accelerating new product diffusion : how lead users serve as opinion leaders in social networks
Wang, Nan; Xie, Wenxuan; Tiberius, Victor; Qiu, Yong - In: Journal of retailing and consumer services 72 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014253520
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The impact of social media campaigns on the success of new product introductions
Baum, Daniela; Spann, Martin; Füller, Johann; … - In: Journal of retailing and consumer services 50 (2019), pp. 289-297
Persistent link: https://www.econbiz.de/10012114164
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Towards a framework for innovation in retailing through social media
Oliveira, Rui Torres de; Indulska, Marta; Steen, John; … - In: Journal of retailing and consumer services 54 (2020), pp. 1-13
Persistent link: https://www.econbiz.de/10012238307
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I virtually try it ... I want it ! : virtual Fitting Room : a tool to increase on-line and off-line exploratory behavior, patronage and purchase intentions
Beck, Marie; Crié, Dominique - In: Journal of retailing and consumer services 40 (2018), pp. 279-286
Persistent link: https://www.econbiz.de/10011801986
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When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung; Park, Minjung - In: Journal of retailing and consumer services 76 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
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Green power of virtual influencer : the role of virtual influencer image, emotional appeal, and product involvement
Jiang, Kan; Zheng, Junyuan; Luo, Shaohua - In: Journal of retailing and consumer services 77 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10014462270
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Virtually responsible? : attribution of responsibility toward human vs. virtual influencers and the mediating role of mind perception
Liu, Fanjue; Lee, Yu-Hao - In: Journal of retailing and consumer services 77 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10014462366
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Can you sense without being human? : comparing virtual and human influencers endorsement effectiveness
Li, Huajun; Lei, Yueqiu; Qi, Zhou; Hong, Yuan - In: Journal of retailing and consumer services 75 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014371688
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Investigating the impact of shopper personality on behaviour in immersive Virtual Reality store environments
Schnack, Alexander; Wright, Malcolm J.; Elms, Jonathan - In: Journal of retailing and consumer services 61 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012581931
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How close do we feel to virtual product to make a purchase decision? : impact of perceived proximity to virtual product and temporal purchase intention
Poushneh, Atieh - In: Journal of retailing and consumer services 63 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012665918