Virtually responsible? : attribution of responsibility toward human vs. virtual influencers and the mediating role of mind perception
Year of publication: |
2024
|
---|---|
Authors: | Liu, Fanjue ; Lee, Yu-Hao |
Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 77.2024, Art.-No. 103685, p. 1-11
|
Subject: | Human-computer interactions | Influencer marketing | Mind perception | Responsibility attribution | Virtual influencers | Virtuelle Realität | Virtual reality | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour | Virtuelle Organisation | Virtual organization | Virtuelles Team | Virtual team | Social Web | Social web |
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