Try it on! : contingency effects of virtual fitting rooms
Year of publication: |
2019
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Authors: | Yang, Shuai ; Xiong, Guiyang |
Published in: |
Journal of management information systems : JMIS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 1557-928X, ZDB-ID 2033010-8. - Vol. 36.2019, 3, p. 789-822
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Subject: | customer satisfaction | virtual reality | online sales | product returns | virtual fitting room | Virtuelle Realität | Virtual reality | Kundenzufriedenheit | Customer satisfaction | Virtuelles Team | Virtual team | Online-Handel | Online retailing | Social Web | Social web | Virtuelle Organisation | Virtual organization | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour |
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