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Consumer behaviour
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Brand image
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Woodside, Arch G.
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Yi, Youjae
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5
Hollebeek, Linda D.
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Lim, Weng Marc
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Ruyter, Ko de
5
Sauer, Nicola E.
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Krishen, Anjala S.
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4
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Sung, Yongjun
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Tal, Aner
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Thomas, Veronica L.
4
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3
Albrecht, Carmen-Maria
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3
Flavián Blanco, Carlos
3
Gong, Taeshik
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Psychology & marketing
Journal of business research : JBR
2,345
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839
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Industrial marketing management : the international journal for industrial and high-tech firms
550
Journal of retailing
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NBER Working Paper
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Management science : journal of the Institute for Operations Research and the Management Sciences
484
Asia Pacific journal of marketing and logistics
449
The journal of product & brand management
419
European journal of marketing : EJM
418
European journal of operational research : EJOR
415
International journal of retail & distribution management
415
The international review of retail, distribution and consumer research
410
Journal of marketing
400
Journal of marketing research : JMR
398
Journal of marketing management : MM
389
Journal of the Academy of Marketing Science
383
Journal of travel and tourism marketing
383
The journal of services marketing
383
The journal of brand management : an international journal
382
International journal of production economics
379
Tourism management : research, policies, practice
377
The service industries journal
369
Technological forecasting & social change : an international journal
351
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
350
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
350
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
345
Cogent business & management
333
Marketing letters : a journal of research in marketing
332
International journal of contemporary hospitality management
329
Journal of international consumer marketing
323
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
321
Journal of marketing communications
316
Journal of fashion marketing and management
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ECONIS (ZBW)
701
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1
Rewarding customers who keep a product : how reinforcement affects customers' product return decision in online retailing
Gelbrich, Katja
;
Gäthke, Jana
;
Hübner, Alexander
- In:
Psychology & marketing
34
(
2017
)
9
,
pp. 853-867
Persistent link: https://www.econbiz.de/10011738111
Saved in:
2
Guest editorial: The interaction of online technology on the consumer shopping experience
Darley, William K.
- In:
Psychology & marketing
27
(
2010
)
2
,
pp. 91-93
Persistent link: https://www.econbiz.de/10003945264
Saved in:
3
Special issue: The interaction of online technology on the consumer shopping experience
Darley, William K.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003945278
Saved in:
4
Examining consumers' continuous usage of multichannel retailers' mobile applications
Al-Nabhani, Khalid
;
Wilson, Alan M.
;
McLean, Graeme J.
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 168-195
Persistent link: https://www.econbiz.de/10012796084
Saved in:
5
Authentic omnichannel : providing consumers with a seamless brand experience through authenticity
Massi, Marta
;
Piancatelli, Chiara
;
Vocino, Andrea
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1280-1298
Persistent link: https://www.econbiz.de/10014291894
Saved in:
6
Do touch interface users feel more engaged? : the impact of input device type on online shoppers' engagement, affect, and purchase decisions
Chung, Sorim
;
Kramer, Thomas
;
Wong, Elaine M.
- In:
Psychology & marketing
35
(
2018
)
11
,
pp. 795-806
Persistent link: https://www.econbiz.de/10011970113
Saved in:
7
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim
;
Chylinski, Mathew
;
Keeling, Debbie I.
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
Saved in:
8
The impact of fear on the effectiveness of customer empowerment-messages in online retailing
Atalay, A. Selin
;
El Kihal, Siham
;
Pfrang, Thilo
- In:
Psychology & marketing
39
(
2022
)
9
,
pp. 1677-1686
Persistent link: https://www.econbiz.de/10013465105
Saved in:
9
For Indian online shoppers, have saying and doing parted ways?
Mishra, Manit
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10011970166
Saved in:
10
To buy or not to buy? : the impulse buying dilemma in livestream shopping
Miranda, Sandra
;
Tiago, Maria Teresa Borges
;
Tiago, …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 989-1005
Persistent link: https://www.econbiz.de/10014530871
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