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Chinese consumers' luxury value perceptions : a conceptual model
Liang, Yan; Ghosh, Sid; Oe, Hiroko - In: Qualitative market research : an international journal 20 (2017) 2, pp. 247-262
Persistent link: https://www.econbiz.de/10011714484
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Perceived consumption vulnerability of elderly citizens : a qualitative exploration of the construct and its consequences
Roy, Subhadip; Sanyal, Shamindra Nath - In: Qualitative market research : an international journal 20 (2017) 4, pp. 469-485
Persistent link: https://www.econbiz.de/10011814311
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Understanding meaning transfer in celebrity endorsements : a qualitative exploration
Jain, Varsha; Roy, Subhadip - In: Qualitative market research : an international journal 19 (2016) 3, pp. 266-286
Persistent link: https://www.econbiz.de/10011598407