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Consumer behaviour
393
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Brand management
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Guzman, Francisco
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Veloutsou, Cleopatra
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Coker, Kesha K.
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Turunen, Linda Lisa Maria
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Wallace, Elaine
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Badrinarayanan, Vishag
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Kapferer, Jean-Noël
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Khan, Sameeullah
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The journal of product & brand management
Journal of business research : JBR
1,962
Journal of retailing and consumer services
1,935
NBER working paper series
1,397
Working paper / National Bureau of Economic Research, Inc.
1,236
NBER Working Paper
1,158
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1,015
International journal of consumer studies
790
International journal of hospitality management
746
IZA Discussion Papers
703
Psychology & marketing
664
Journal of health economics
620
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605
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582
SpringerLink / Bücher
533
Mathematica Policy Research Reports
477
Health economics
460
World Bank Publications
406
Asia Pacific journal of marketing and logistics
391
Management science : journal of the Institute for Operations Research and the Management Sciences
390
World Bank E-Library Archive
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
387
Technological forecasting & social change : an international journal
380
Working paper
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European journal of marketing : EJM
360
Journal of marketing research : JMR
349
The journal of brand management : an international journal
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Applied economics
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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CESifo working papers
333
Journal of travel and tourism marketing
321
Journal of marketing management : MM
315
European journal of operational research : EJOR
314
Tourism management : research, policies, practice
314
Food policy : economics planning and politics of food and agriculture
313
Journal of international consumer marketing
313
Policy research working paper : WPS
306
Cogent business & management
305
Journal of marketing communications
303
Journal of retailing
303
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ECONIS (ZBW)
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1
Fueling and cooling firestorms : how online community members enable and disable online negative e-WOM
Hancock, Tyler
;
Breazeale, Michael
;
Adams, Frank G.
; …
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 286-304
Persistent link: https://www.econbiz.de/10013552957
Saved in:
2
Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha
;
Roy, Subhadip
;
Ranchhod, Ashok
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
Saved in:
3
Exploring positively- versus negatively-valenced brand engagement : a conceptual model
Hollebeek, Linda D.
;
Chen, Tom
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
Saved in:
4
Art infusion phenomenon : a systematic literature review
Gupta, Mansi
;
Joshi, Rakesh Mohan
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 235-256
Persistent link: https://www.econbiz.de/10013552953
Saved in:
5
Success factors of new
health
-care services
Indounas, Kostis
;
Arvaniti, Aggeliki
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 693-705
Persistent link: https://www.econbiz.de/10011416926
Saved in:
6
Better branding : brand names can influence consumer choice
Hillenbrand, Philipp
;
Alcauter, Sarael
;
Cervantes, Javier
; …
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 300-308
Persistent link: https://www.econbiz.de/10009788444
Saved in:
7
Brand and category design consistency in brand extensions
Goh, Yi Sheng
;
Chattaraman, Veena
;
Forsythe, Sandra
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 272-285
Persistent link: https://www.econbiz.de/10009788467
Saved in:
8
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
9
Is co-creation really a booster for brand equity? : the role of co-creation in observer-based brand equity (OBBE)
Kristal, Samuel
;
Baumgarth, Carsten
;
Behnke, Carolin
; …
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 247-261
Persistent link: https://www.econbiz.de/10011548775
Saved in:
10
Mall brand meaning : an experiential branding perspective
Merrilees, Bill
;
Miller, Dale
;
Shao, Wei
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 262-273
Persistent link: https://www.econbiz.de/10011548780
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