Art infusion phenomenon : a systematic literature review
Year of publication: |
2023
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Authors: | Gupta, Mansi ; Joshi, Rakesh Mohan |
Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 32.2023, 2, p. 235-256
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Subject: | Art infusion phenomenon | Art-based management approach | Artification | Conceptual model | Consumer behavior | Marketing management | Purchase intention | Stimulus-organism-response | Bibliometrie | Bibliometrics | Konsumentenverhalten | Consumer behaviour | Kunst | Arts |
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