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A review of the uses of corporate reputation : different perspectives and definitions
Chen, Chen-Chu; Bang, Nguyen; Melewar, T. C.; Dennis, … - In: The marketing review 15 (2015) 3, pp. 263-288
Persistent link: https://www.econbiz.de/10011438100
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Social media marketing and advertising
Dwivedi, Yogesh Kumar; Kapoor, Kawaljeet Kaur; Chen, Hsin - In: The marketing review 15 (2015) 3, pp. 289-309
Persistent link: https://www.econbiz.de/10011438101
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Consumer-brand identification : a social identity based review and research directions
Elbedweihy, Alaa M.; Jayawardhena, Chanaka - In: The marketing review 14 (2014) 2, pp. 205-228
Persistent link: https://www.econbiz.de/10010417119
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A paradigmatic and methodological examination of market orientation research
Shaikh, Ateeque; Modi, Pratik; Yadav, Vanita; Kumar, … - In: The marketing review 18 (2018) 3/4, pp. 371-400
Persistent link: https://www.econbiz.de/10012116408
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Affiliate marketing : an overview and analysis of emerging literature
Dwivedi, Yogesh Kumar; Rana, Nripendra P.; Alryalat, … - In: The marketing review 17 (2017) 1, pp. 33-50
Persistent link: https://www.econbiz.de/10011760026
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Mobile banking : a trade-off between mobile technology and service for consumers' behavioural intention
Shareef, Mahmud Akhter; Dutta, Shantanu; Dwivedi, … - In: The marketing review 17 (2017) 4, pp. 427-449
Persistent link: https://www.econbiz.de/10011861377
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Advancing Islamic branding : the influence of religious beliefs and religion-compliant product adoption
Al-Hajla, Ali Homaid; Bang, Nguyen; Telewar, T. C.; … - In: The marketing review 18 (2018) 1, pp. 25-39
Persistent link: https://www.econbiz.de/10011892845
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Mobile payment adoption : classification and review of the extant literature
Slade, Emma L.; Williams, Michael D.; Dwivedi, Yogesh Kumar - In: The marketing review 13 (2013) 2, pp. 167-190
Persistent link: https://www.econbiz.de/10010200655
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Review of literature on green consumer behaviour over 25 years (1994-2018)
Shabbirhusain RV - In: The marketing review 20 (2020) 1/2, pp. 45-61
Persistent link: https://www.econbiz.de/10012299461
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If it is love, can I get my money back? : a critical review of the brand love literature
Moussa, Salim - In: The marketing review 19 (2019) 3/4, pp. 147-159
Persistent link: https://www.econbiz.de/10012299482