Consideration set has been one of main research topics in marketing field for a long time. Using interview data, many studies have been conducted to investigate the nature of its content. However, only few studies tried to do so by using consumer purchase history. By modeling the process of...

Evoked and consideration set have been one of main research topics in marketing field for a long time. Using interview data, many studies have been conducted to investigate the nature of its content. However, only few studies tried to do so by using consumer purchase history. By modeling the...

The article is focused on the evaluation of strategic methods usage in the process of strategy creation and deployment of the Balanced Scorecard system. It is based on the results of the research conducted in Slovakia focused on the implementation of the BSC system. The key element in the...

The article describes Doyle's behavioral model of a firm and demonstrates on the example of an international retail organization its possible application. The article analyses firm's division of competences, values and vision of the organization and the steering wheel consisting of operational...

To achieve a truly fair way of managing people in organizations and increase organizational competitiveness, designing procedures and structures of human resource management systems appropriately is not sufficient. What are needed in advance are top management's moral or ethical aspirations for...

Global corporations and companies with international portfolios increasingly concentrate their activities not only on the international expansion of their products or services and global diversifi cation of their capital portfolios, but also on an effective integration in the global value chain...

Slovakia ranked to the poorest innovation performers in the EU 25 area in early 2000s. While the country's economics was booming due to high influx of foreign investment, there was real danger that Slovakia would convert to the "greatest assembly line" in Europe, with little own innovation...