To obtain the established objectives from the general strategy, the enterprises have to adapt theirs policies and decisions to the real conditions in which they function. The adoption of such a set of tools is not always an easy action, because one always has to take into account the reciprocal...

Taking account of the actual economic conditions, the new dimensions of innovation, many factors are equally important in producing a position of success. The goal of much of business strategy is to achieve a sustainable competitive advantage that give a company an edge over its rivals and an...

Sustainable development implies the assumption of a new strategy at the microeconomic level. The paper presents several proposals to improve the substantiation and implementation of a strategy adequate to the new challenges of the sustainable development of society.