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Choosing optimal omnichannel coupon redeeming options in multiple channel settings

Vrechopoulos, Adam; Lazaris, Chris; Theodoratos, Stavros - In: Administrative Sciences 12 (2022) 4, pp. 1-17

This article examines omnichannel redemption options when issuing digital coupons over social media. It investigates which channels or combinations of them provide optimal performance in terms of service-quality perception, customer satisfaction, and revenue. For that purpose, it compares three...

Persistent link: https://www.econbiz.de/10014333080

Physical web atmospherics : utilising internet of things to conceptualise store atmosphere in omnichannel retailing

Lazaris, Chris; Vrechopoulos, Adam; Doukidis, Georgios I. - In: International journal of technology marketing : IJTMkt 12 (2017) 4, pp. 389-416

Persistent link: https://www.econbiz.de/10011862048

Additive omnichannel atmospheric cues : the mediating effects of cognitive and affective responses on purchase intention

Lazaris, Chris; Vrechopoulos, Adam; Sarantopoulos, … - In: Journal of retailing and consumer services 64 (2022), pp. 1-14

Persistent link: https://www.econbiz.de/10013209454

Humans and digital technologies in the omnichannel post-COVID-19 era

Vrechopoulos, Adam; Lazaris, Chris; Doukidis, Georgios I. - In: Handbook of research on global networking post COVID-19, (pp. 55-75). 2022

Persistent link: https://www.econbiz.de/10014228185

Choosing optimal omnichannel coupon redeeming options in multiple channel settings

Vrechopoulos, Adam; Lazaris, Chris; Theodoratos, Stavros - In: Administrative Sciences : open access journal 12 (2022) 4, pp. 1-17

Persistent link: https://www.econbiz.de/10013470569