A message sent to a specific market or an audience contains certain types of information that affect the audience. For this reason, brand identity, nowadays increasingly in a digital form, plays an important role. Each state wants to create a robust, attractive, and different brand identity that...

The aim of this paper is to perform analysis of existing practice of Quality Management (QM) and Total Quality Management (TQM) principles in Croatian Language Service Provider (LSP) companies in order to analyse the gap and suggest recommendations. In this case study, twelve SME Croatian LSP...