National Brand Identity: Pilot Study on Perception of Croatian Student Population
Year of publication: |
2021
|
---|---|
Authors: | Seljan, Sanja ; Starešinić, Berislava ; Horvat, Sara |
Publisher: |
Zagreb : IRENET - Society for Advancing Innovation and Research in Economy |
Subject: | branding | nation | brand identity | Croatia | reputation | structural equation modeling | visual brand identity | information |
Type of publication: | Book / Working Paper |
---|---|
Type of publication (narrower categories): | Conference Paper |
Language: | English |
Other identifiers: | 10.54820/UTSQ4691 [DOI] 179774383X [GVK] hdl:10419/262249 [Handle] RePEc:zbw:entr21:262249 [RePEc] |
Classification: | M3 - Marketing and Advertising |
Source: |
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