National brand identity : pilot study on perception of Croatian student population
Year of publication: |
2021
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Authors: | Seljan, Sanja ; Starešinić, Berislava ; Horvat, Sara |
Published in: |
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online). - [Zagreb, Croatia] : [IRENET, Society for Advancing Innovation and Research in Economy], ISSN 2706-4735, ZDB-ID 3051947-0. - Vol. 7.2021, 1, p. 217-232
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Subject: | branding | nation | brand identity | Croatia | reputation | structural equation modeling | visual brand identity | information | Kroatien | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Firmenimage | Corporate reputation | Wahrnehmung | Perception |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.54820/entrenova-2021-0021 [DOI] hdl:10419/262249 [Handle] |
Classification: | M3 - Marketing and Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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