Minten, Bart; Singh, K.M.; Sutradhar, Rajib - Volkswirtschaftliche Fakultät, … - 2011
Local brands are rapidly emerging in food retail in Asia. However, it is not well understood what impact they have in domestic food markets. In a detailed case study of makhana in Bihar, one of the poorest states in India, we see the fast emergence - a doubling over five years leading to a share...
