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Customer-Knowledge-Management in der Konzeptphase der Neuproduktentwicklung
Böckermann, Florian - 2013
Persistent link: https://www.econbiz.de/10009654821
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Virtual reality for product development
Fischer, Xavier (contributor) - In: International journal of product development : IJPD Vol. 4, nr. 6 (2007)
Persistent link: https://www.econbiz.de/10004912181
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Winning at new products : accelerating the process from idea to launch
Cooper, Robert G. - 2001 - 3. ed., 1. pr.
Persistent link: https://www.econbiz.de/10004613127
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What customers want : using outcome driven innovation to create breakthrough products and services
Ulwick, Anthony W. - 2005
Persistent link: https://www.econbiz.de/10004802104
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Winning at new products : creating value through innovation
Cooper, Robert G. - 2011 - 4. ed., completely rev. and updated
Persistent link: https://www.econbiz.de/10009173131
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Hidden needs : versteckte Kundenbedürfnisse entdecken und in Produkte umsetzen
Goffin, Keith; Koners, Ursula - 2011
Persistent link: https://www.econbiz.de/10009414614
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Antecedents and consequences of sales integration in new product development : an empirical analysis
Rübsaamen, Carsten - 2008 - 1. ed.
Persistent link: https://www.econbiz.de/10004952868
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Marktorientierte Konzeption der Produktqualität
Fillip, Stefan - 1997
Persistent link: https://www.econbiz.de/10004335584
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Kundenorientierung im Innovationsprozess : eine Untersuchung der Kunden-Hersteller-Interaktion in Konsumgütermärkten
Lüthje, Christian - 2000
Persistent link: https://www.econbiz.de/10004687665
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Customer-centric product definition : the key to great product development
Mello, Sheila - 2002
Persistent link: https://www.econbiz.de/10004693347