Customer-Knowledge-Management in der Konzeptphase der Neuproduktentwicklung
Florian Böckermann
| Year of publication: |
2013
|
|---|---|
| Authors: | Böckermann, Florian |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Produktentwicklung | Wissensmanagement | Kundenmanagement | Beziehungsmarketing | Integriertes Management | Kundenanalyse |
| Extent: | XXII, 290 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | German |
| Thesis: | Zugl.: Münster (Westfalen), Univ., Diss., 2011 |
| Classification: | Forschung und Entwicklung ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10009654821