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Try it on! : contingency effects of virtual fitting rooms
Yang, Shuai; Xiong, Guiyang - In: Journal of management information systems : JMIS 36 (2019) 3, pp. 789-822
Persistent link: https://www.econbiz.de/10012198619
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Is sociability or interactivity more effective for enhancing performance? : findings from a massively multiplayer online role-playing game
Wang, Dianwen; Yang, Zhilin; Ding, Zhihua - In: Journal of interactive marketing : a quarterly … 48 (2019), pp. 106-119
Persistent link: https://www.econbiz.de/10012129487
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Co-design visual merchandising in 3D virtual stores : a facet theory approach
Wu, Juanjuan; Kim, Angella; Koo, Jayoung - In: International journal of retail & distribution management 43 (2015) 6, pp. 538-560
Persistent link: https://www.econbiz.de/10011388058
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Teen girls' adoption of a virtual fashion world
Kobia, Caroline; Liu, Chuanlan - In: Young consumers : insight and ideas for responsible … 17 (2016) 4, pp. 419-432
Persistent link: https://www.econbiz.de/10011615438
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Impact of machine and interpersonal virtual experience combinations on sense of virtual community : the moderating roles of optimum stimulation level and motives for reading custom...
Keng, Ching-Jui; Pao, Chien-Hua; Ting, Hui-Ying; Chang, … - In: Journal of electronic commerce research : JECR 16 (2015) 1, pp. 34-55
Persistent link: https://www.econbiz.de/10010526394
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Understanding user behavior of virtual personal assistant devices
Yang, Heetae; Lee, Hwansoo - In: Information systems and e-business management : ISeB 17 (2019) 1, pp. 65-87
Persistent link: https://www.econbiz.de/10012010280
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I virtually try it ... I want it ! : virtual Fitting Room : a tool to increase on-line and off-line exploratory behavior, patronage and purchase intentions
Beck, Marie; Crié, Dominique - In: Journal of retailing and consumer services 40 (2018), pp. 279-286
Persistent link: https://www.econbiz.de/10011801986
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Conceptual framing of virtuality and virtual consumption research
Zhang, Mann; Dholakia, Nikhilesh - In: Journal of global scholars of marketing science : … 28 (2018) 4, pp. 305-319
Persistent link: https://www.econbiz.de/10011962771
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Virtual goods, real goals : exploring means-end goal structure of consumers in social virtual worlds
Jung, Yoonhyuk; Pawlowski, Suzanne D. - In: Information & management : the internat. journal of … 51 (2014) 5, pp. 520-531
Persistent link: https://www.econbiz.de/10010396140
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Understanding consumption in social virtual worlds : a sensemaking perspective on the consumption of virtual goods
Jung, Yoonhyuk; Pawlowski, Suzanne D. - In: Journal of business research : JBR 67 (2014) 10, pp. 2231-2238
Persistent link: https://www.econbiz.de/10010400087