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Customer Emotion Capturing during Experiencing of Virtual Engineering Products in Virtual Reality
Katicic, Jurica - 2013
The reliable capturing of customer emotional feedback during the early phases of product development is becoming more important for the market success of future products. This paper presents a study which compares three different methods of emotion capturing in a Virtual Reality environment:...
Persistent link: https://www.econbiz.de/10013085443
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Towards better interaction between salespeople and consumers : the role of virtual recommendation agent
Ben Saad, Sihem; Choura, Fatma - In: European journal of marketing 57 (2023) 3, pp. 858-903
Persistent link: https://www.econbiz.de/10014226022
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Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia; Lorey, Thierry; Dosquet, Frédéric - In: International journal of consumer studies 47 (2023) 5, pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
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Internet piracy and vulnerability of digital content
Oganyan, V. A.; Vinogradova, M. V.; Volkov, D. V. - In: European research studies 21 (2018) 4, pp. 735-743
Persistent link: https://www.econbiz.de/10012220906
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The relationship between ownership and possession : observations from the context of digital virtual goods
Watkins, Rebecca D.; Denegri-Knott, Janice; Molesworth, Mike - In: Journal of marketing management : MM 32 (2016) 1/2, pp. 44-70
Persistent link: https://www.econbiz.de/10011438585
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Redistributed consumer desire in digital virtual worlds of consumption
Denegri-Knott, Janice; Molesworth, Mike - In: Journal of marketing management : MM 29 (2013) 13/14, pp. 1561-1579
Persistent link: https://www.econbiz.de/10010230046
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Digital virtual consumption
Denegri-Knott, Janice (contributor);  … - 2012
Persistent link: https://www.econbiz.de/10014498062
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"Fashioning" the metaverse : a qualitative study on consumers' value and perceptions of digital fashion in virtual worlds
Venturini, Alice; Columbano, Martina - In: Journal of global fashion marketing : JGfM 15 (2024) 1, pp. 6-22
Persistent link: https://www.econbiz.de/10014529897
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Innovation from virtual brand community members may only be virtually effective
Barretta, Paul G.; Firat, A. Fuat - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 186-202
Persistent link: https://www.econbiz.de/10013041216
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Try it on! : contingency effects of virtual fitting rooms
Yang, Shuai; Xiong, Guiyang - In: Journal of management information systems : JMIS 36 (2019) 3, pp. 789-822
Persistent link: https://www.econbiz.de/10012198619