Rizwan, Shahid; Al-Malkawi, Husam-Aldin Nizar; Gadar, … - In: ISRA international journal of islamic finance 13 (2021) 3, pp. 349-365
Purpose Although 76% of the population of the United Arab Emirates (UAE) is Muslim, takāful (Islamic insurance) has a much smaller share of business in the UAE than conventional insurance does. The purpose of this study is to highlight the importance of brand equity (BE), which is known as the...
