In the last decade the Indian auto industry has shown increasing levels of technological sophistication and significant growth. The Indian auto industry consists of local firms with indigenous design and development capability, well established global brands and has marketing presence in Indian...

Indian economy is on a growth trajectory and one study after another is projecting India among the leading economies of future. The role and significance of India in the global economy is continuously increasing. Following the seminar work of Chandler, strategy and structure research has made a...

The research examines the link among environmental awareness (EA), perceived brand eco-friendliness (PBE) and brand trust and the subsequent effect on eco-friendly (EF) brand purchase intention. The article adopted structural equation modeling approach to test the hypotheses. Data were collected...

The purpose of this paper is to develop a model to understand the relationship of supply chain risk sources, risk drivers, and risk mitigation strategies to the overall risk exposure of the firm and to validate the model empirically. An attempt has been made to determine the major contributors...

The present study aims to empirically test and evaluate the direct and indirect effects of service encounter constructs of service quality, customer satisfaction and service value on loyalty related behavioral intentions of customers in Indian Life services in India to determine the best fitting...