Consumer perception of brand personality : an empirical evidence from India
Year of publication: |
April 2016
|
---|---|
Authors: | Srivastava, Kavita ; Sharma, Narendra K. |
Published in: |
Global business review. - New Delhi [u.a.] : Sage, ISSN 0972-1509, ZDB-ID 2004354-5. - Vol. 17.2016, 2, p. 375-388
|
Subject: | Brand personality | confirmatory factor analysis | discriminant validity | measurement model | reliability | Markenimage | Brand image | Indien | India | Konsumentenverhalten | Consumer behaviour | Faktorenanalyse | Factor analysis | Markenführung | Brand management | Messung | Measurement |
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