Similar Search Results

The impact of digitalization on business models : how IT artefacts, social media, and big data force firms to innovate their business model

Bouwman, Harry; Reuver, Mark de; Shahrokh, Nikou, - 2017

, we specifically address the impact of digitalization on business model innovation (BMI). Based on data collected from 338 … business model, we study antecedents of BM experimentation and BM innovation practices, as well as overall business performance …. We carried out four in-depth case studies of companies in which BM innovation is related to IT artefacts and more …

Persistent link: https://www.econbiz.de/10011754458

Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions

Varadarajan, Rajan; Welden, Roman B.; Arunachalam S; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 482-501

Persistent link: https://www.econbiz.de/10013271767

Handbuch digitale Wirtschaft

Kollmann, Tobias (ed.) - 2020

Dieses Handbuch liefert die theoretischen Grundlagen und praxisbezogenen Implikationen für die Digitale Transformation unserer Wirtschaft, unserer Produktion und Kundenbeziehungen und bietet damit ein solides Fundament für Praktiker und Wissenschaftler. Renommierte Autorinnen und Autoren aus...