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Virtuality, Innovation and R&D...
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Konsumentenverhalten
Innovation
87,736
Innovationsmanagement
36,329
Innovation management
33,375
Social Web
19,930
Social web
19,897
Theorie
15,615
Theory
14,998
innovation
12,828
Technischer Fortschritt
11,090
Technological change
10,323
Deutschland
9,342
Germany
8,072
Technologiepolitik
7,333
Technology policy
7,221
Welt
6,672
World
6,495
Consumer behaviour
6,449
USA
6,415
Industrieforschung
6,227
United States
6,136
SME
6,116
KMU
6,035
Industrial research
5,926
Patent
5,881
Online-Marketing
5,863
Internet marketing
5,776
Wissenstransfer
5,727
Knowledge transfer
5,629
Produktentwicklung
5,554
Entrepreneurship
5,443
Unternehmenserfolg
5,405
Firm performance
5,326
Wissensmanagement
5,244
New product development
5,112
Knowledge management
5,083
Unternehmensgründung
5,009
China
4,963
Business start-up
4,663
Entrepreneurship approach
4,562
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Undetermined
3,243
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1,494
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Article
4,956
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1,523
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Article in journal
4,583
Aufsatz in Zeitschrift
4,583
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368
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368
Graue Literatur
292
Non-commercial literature
292
Working Paper
249
Arbeitspapier
223
Hochschulschrift
141
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86
Collection of articles of several authors
70
Sammelwerk
70
Aufsatzsammlung
50
Conference paper
50
Konferenzbeitrag
50
Konferenzschrift
24
Case study
23
Fallstudie
23
Collection of articles written by one author
14
Sammlung
14
Conference proceedings
6
Lehrbuch
6
Bibliografie enthalten
5
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5
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5
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5
Marktinformation
5
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4
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4
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4
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4
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4
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3
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3
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3
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2
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2
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2
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English
6,259
German
214
Polish
5
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2
French
1
Spanish
1
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Dwivedi, Yogesh Kumar
21
Filieri, Raffaele
19
Pantano, Eleonora
17
Flavián Blanco, Carlos
15
Loureiro, Sandra Maria Correia
15
Hollebeek, Linda D.
13
Martínez-López, Francisco J.
13
Füller, Johann
11
Heidenreich, Sven
11
Hennig-Thurau, Thorsten
11
Ko, Eunju
11
Rita, Paulo
11
Ruyter, Ko de
11
Seo, Yuri
11
Bigné Alcañiz, J. Enrique
10
Gázquez-Abad, Juan Carlos
10
Ranfagni, Silvia
10
Casaló, Luis V.
9
Herstatt, Cornelius
9
Hippel, Eric von
9
Law, Chun Hung Roberts
9
McLean, Graeme J.
9
Stephen, Andrew T.
9
Usman, Osly
9
Veloutsou, Cleopatra
9
Akram, Umair
8
Belk, Russell W.
8
Guerzoni, Marco
8
Hajli, Nick
8
Harrigan, Paul
8
Ibáñez-Sánchez, Sergio
8
Liébana-Cabanillas, Francisco
8
Lorenzo-Romero, Carlota
8
Lowe, Ben
8
Luo, Xueming
8
Mateen Khan, Marium
8
Ozuem, Wilson
8
Rahman, Zillur
8
Schivinski, Bruno
8
Sohail, M. Sadiq
8
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Springer Fachmedien Wiesbaden
11
IGI Global
8
National Bureau of Economic Research
7
American Marketing Association
4
Universität Mannheim
3
Springer International Publishing
2
Technische Universität Braunschweig
2
Verlag Dr. Kovač
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Bonn Graduate School of Economics
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Deutsche Landwirtschafts-Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
FAO
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Fraunhofer-Institut für Systemtechnik und Innovationsforschung
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Handelshochschule Leipzig
1
Harvard Graduate School of Business Administration
1
ICORIA <16., 2017, Gent>
1
Institut für Höhere Studien
1
Institut für Sozialwissenschaftliche Forschung <München>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
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Journal of business research : JBR
276
Journal of retailing and consumer services
228
International journal of internet marketing and advertising : IJIMA
98
Technological forecasting & social change : an international journal
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
78
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
70
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
67
The journal of product & brand management
59
Psychology & marketing
56
International journal of consumer studies
51
Journal of promotion management : innovations in planning and applied research
51
Journal of marketing communications
49
Journal of internet commerce
48
Cogent business & management
45
International journal of advertising : the review of marketing communications
44
International journal of electronic marketing and retailing : IJEMR
44
International journal of hospitality management
40
Journal of marketing management : MM
39
Journal of electronic commerce research : JECR
38
Journal of travel and tourism marketing
38
The journal of brand management : an international journal
38
International journal of technology marketing : IJTMkt
37
Journal of marketing
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Tourism management : research, policies, practice
36
Asia Pacific journal of marketing and logistics
35
Journal of fashion marketing and management
34
Journal of management information systems : JMIS
34
Electronic commerce research
33
Marketing intelligence & planning
33
Information systems research : ISR
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of the Academy of Marketing Science
31
International journal of business information systems : IJBIS
29
International journal of electronic commerce : IJEC
29
Journal of international consumer marketing
28
Journal of strategic marketing
28
Management science : journal of the Institute for Operations Research and the Management Sciences
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
SpringerLink / Bücher
27
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Source
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ECONIS (ZBW)
6,448
EconStor
27
OLC EcoSci
2
USB Cologne (EcoSocSci)
2
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1
Try it on! : contingency effects of virtual fitting rooms
Yang, Shuai
;
Xiong, Guiyang
- In:
Journal of management information systems : JMIS
36
(
2019
)
3
,
pp. 789-822
Persistent link: https://www.econbiz.de/10012198619
Saved in:
2
Is sociability or interactivity more effective for enhancing performance? : findings from a massively multiplayer online role-playing game
Wang, Dianwen
;
Yang, Zhilin
;
Ding, Zhihua
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 106-119
Persistent link: https://www.econbiz.de/10012129487
Saved in:
3
Co-design visual merchandising in 3D virtual stores : a facet theory approach
Wu, Juanjuan
;
Kim, Angella
;
Koo, Jayoung
- In:
International journal of retail & distribution management
43
(
2015
)
6
,
pp. 538-560
Persistent link: https://www.econbiz.de/10011388058
Saved in:
4
Teen girls' adoption of a virtual fashion world
Kobia, Caroline
;
Liu, Chuanlan
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
4
,
pp. 419-432
Persistent link: https://www.econbiz.de/10011615438
Saved in:
5
Impact of machine and interpersonal virtual experience combinations on sense of virtual community : the moderating roles of optimum stimulation level and motives for reading custom...
Keng, Ching-Jui
;
Pao, Chien-Hua
;
Ting, Hui-Ying
;
Chang, …
- In:
Journal of electronic commerce research : JECR
16
(
2015
)
1
,
pp. 34-55
Persistent link: https://www.econbiz.de/10010526394
Saved in:
6
Understanding user behavior of virtual personal assistant devices
Yang, Heetae
;
Lee, Hwansoo
- In:
Information systems and e-business management : ISeB
17
(
2019
)
1
,
pp. 65-87
Persistent link: https://www.econbiz.de/10012010280
Saved in:
7
I virtually try it ... I want it ! : virtual Fitting Room : a tool to increase on-line and off-line exploratory behavior, patronage and purchase intentions
Beck, Marie
;
Crié, Dominique
- In:
Journal of retailing and consumer services
40
(
2018
),
pp. 279-286
Persistent link: https://www.econbiz.de/10011801986
Saved in:
8
Conceptual framing of virtuality and virtual consumption research
Zhang, Mann
;
Dholakia, Nikhilesh
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
4
,
pp. 305-319
Persistent link: https://www.econbiz.de/10011962771
Saved in:
9
Virtual goods, real goals : exploring means-end goal structure of consumers in social virtual worlds
Jung, Yoonhyuk
;
Pawlowski, Suzanne D.
- In:
Information & management : the internat. journal of …
51
(
2014
)
5
,
pp. 520-531
Persistent link: https://www.econbiz.de/10010396140
Saved in:
10
Understanding consumption in social virtual worlds : a sensemaking perspective on the consumption of virtual goods
Jung, Yoonhyuk
;
Pawlowski, Suzanne D.
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2231-2238
Persistent link: https://www.econbiz.de/10010400087
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