Acknowledgments -- About the editors -- About the contributors -- Introduction to the new production of users / Sampsa Hyysalo, Torben Elgaard Jensen and Nelly Oudshoorn -- Rethinking and extending theoretical approaches to the production of users in innovation -- Protecting the right to...

"How do you sell a totally new kind of product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that has the power to change the marketplace. This means that existing market research will have produced data about...