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Marketing management
Konsumentenverhalten
78,383
Consumer behaviour
77,955
Beziehungsmarketing
24,985
Relationship marketing
24,957
Electronic Commerce
22,741
E-commerce
20,377
Einzelhandel
17,516
Retail trade
14,615
Theorie
13,705
Theory
13,505
Online-Handel
10,918
Online retailing
10,864
Deutschland
9,328
Germany
8,203
Markenführung
8,195
Brand management
8,193
Kundenzufriedenheit
7,988
Customer satisfaction
7,971
USA
7,410
United States
7,061
Markenimage
6,868
Social Web
6,862
Social web
6,858
Brand image
6,837
Dienstleistungsqualität
6,482
Service quality
6,468
Online-Marketing
6,414
Internet marketing
6,323
Internet
6,061
Markenartikel
4,485
Brand
4,475
Marketingmanagement
4,325
Preismanagement
3,888
Pricing strategy
3,882
Lieferantenmanagement
3,774
Supplier relationship management
3,771
Werbewirkung
3,684
Advertising effects
3,643
Verbraucherverhalten
3,565
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Undetermined
1,267
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510
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2,780
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1,475
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5
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118
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118
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109
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93
Bibliography included
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Case study
69
Fallstudie
69
Lehrbuch
62
Textbook
56
Ratgeber
49
Guidebook
47
Konferenzschrift
44
Handbook
34
Handbuch
34
Conference proceedings
25
Reprint
24
Conference paper
23
Konferenzbeitrag
23
Collection of articles written by one author
16
Sammlung
16
Glossar enthalten
13
Glossary included
13
Festschrift
9
Bibliografie
6
Interview
5
CD-ROM, DVD
4
Accompanied by computer file
3
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English
3,480
German
767
Polish
10
French
7
Russian
2
Czech
1
Hungarian
1
Romanian
1
Turkish
1
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1
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Homburg, Christian
21
Bruhn, Manfred
20
Kumar, V.
20
Bauer, Hans H.
16
Sheth, Jagdish N.
15
Verhoef, Peter C.
11
Wiedmann, Klaus-Peter
11
Albers, Sönke
10
Vrontis, Demetris
10
Esch, Franz-Rudolf
9
Hawkins, Del I.
9
Ko, Eunju
9
Palmatier, Robert W.
9
Spann, Martin
9
Terho, Harri
9
Best, Roger J.
8
Gierl, Heribert
8
Grönroos, Christian
8
Meffert, Heribert
8
Melewar, T. C.
8
Yan, Ruiliang
8
Fritz, Wolfgang
7
Neslin, Scott A.
7
Olson, Jerry C.
7
Ozuem, Wilson
7
Peter, Jerome Paul
7
Petersen, J. Andrew
7
Schultz, Don E.
7
Stone, Merlin
7
Wagner, Udo
7
Wilde, Klaus D.
7
Ahlert, Dieter
6
Bruwer, Johan
6
Fink, Klaus-J.
6
Foxall, Gordon R.
6
Gao, Tao
6
Hennig-Thurau, Thorsten
6
Keller, Kevin Lane
6
Kirchgeorg, Manfred
6
Kleinaltenkamp, Michael
6
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Institution
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American Marketing Association
28
Springer Fachmedien Wiesbaden
7
Books on Demand GmbH <Norderstedt>
4
Harvard Graduate School of Business Administration
4
IGI Global
4
Information Resources Management Association
4
AMACOM
3
European Society for Opinion and Marketing Research
3
Fördergesellschaft Marketing an der Universität Augsburg
3
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
2
Erich-Schmidt-Verlag <Berlin>
2
National Bureau of Economic Research
2
NetLibrary, Inc
2
Universität St. Gallen
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
American Management Association
1
Athens Institute for Education and Research
1
Bain & Company <Boston, Mass.>
1
Berliner Wissenschafts-Verlag
1
Bundesverband Bürowirtschaft
1
Bundesverband des Deutschen Textil-Einzelhandels
1
CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
1
Canadian Center of Science and Education <Toronto>
1
Chartered Institute of Marketing
1
Christian-Albrechts-Universität zu Kiel
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Cranfield School of Management
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
DePaul University / College of Commerce
1
Econometrisch Instituut <Rotterdam>
1
Ekonomiska forskningsinstitutet <Stockholm>
1
Forschungsinstitut für Biologischen Landbau
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Fundacja Uniwersytetu Ekonomicznego w Krakowie
1
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Published in...
All
Journal of business research : JBR
107
Industrial marketing management : the international journal for industrial and high-tech firms
62
Journal of retailing and consumer services
58
Journal of strategic marketing
46
SpringerLink / Bücher
43
Journal of marketing communications
41
The journal of business & industrial marketing
41
European journal of marketing : EJM
35
Journal of the Academy of Marketing Science
34
Journal of marketing management : MM
32
Journal of marketing
31
The journal of product & brand management
29
Journal of retailing
27
The journal of brand management : an international journal
26
Asia Pacific journal of marketing and logistics
25
Business horizons
23
International journal of retail & distribution management
20
Marketing intelligence & planning
20
Psychology & marketing
20
Cogent business & management
19
Gabler Edition Wissenschaft
19
Journal of Islamic marketing : JIMA
19
Harvard-Business-Manager : das Wissen der Besten
18
International journal of internet marketing and advertising : IJIMA
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Springer eBook Collection
18
The journal of consumer marketing
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
Europäische Hochschulschriften / 5
15
International journal of electronic customer relationship management : IJECRM
15
International review on public and non-profit marketing
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Marketing letters : a journal of research in marketing
15
The marketing review
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Journal of marketing research : JMR
14
International journal of advertising : the review of marketing communications
13
Jahrbuch der Absatz- und Verbrauchsforschung
13
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Showrooms and B&M stores : omnichannel strategies for managing customer returns
Mandal, Prasenjit
;
Basu, Preetam
;
Saha, Kushal
-
2020
Persistent link: https://www.econbiz.de/10012226240
Saved in:
2
Multichannel retailing and consumer behaviour : strategy design and implementation
Sánchez-Pérez, Manuel
;
Estrella-Ramón, Antonia
; …
- In:
International journal of applied behavioral economics : …
3
(
2014
)
4
,
pp. 17-39
Persistent link: https://www.econbiz.de/10010474332
Saved in:
3
Multikanalstrategien im stationären
Einzelhandel
: eine empirische Untersuchung in der Konsumelektronikbranche
Müller-Lankenau, Claas
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013430885
Saved in:
4
Mapping customer journeys in multichannel decision-making
Wolny, Julia
;
Charoensuksai, Nipawan
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 317-326
Persistent link: https://www.econbiz.de/10010385967
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5
Marketing strategy of electronic transaction services at an Indonesian retail company
Haikal
;
M. S. Mahrinasari
;
Hendrawaty, Ernie
- In:
The future opportunities and challenges of business in …
,
(pp. 20-23)
.
2020
Persistent link: https://www.econbiz.de/10012310675
Saved in:
6
World's biggest retailer launches Walmart Plus and customers have their say
Weinstein, Art T.
;
Anti, Kristen
;
Ochoa, Esteban
- In:
The journal of business strategy
43
(
2022
)
6
,
pp. 381-390
Persistent link: https://www.econbiz.de/10013455681
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7
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
8
Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina
;
Capriello, Antonella
- In:
Strategic corporate communication in the digital age
,
(pp. 145-160)
.
2021
Persistent link: https://www.econbiz.de/10012491525
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Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina
;
Capriello, Antonella
- In:
Strategic corporate communication in the digital age
,
(pp. 145-160)
.
2021
Persistent link: https://www.econbiz.de/10012491561
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Can't touch this? : conceptualizing the customer touchpoint in the context of omni-channel retailing
Barann, Benjamin
;
Hermann, Andreas
;
Heuchert, Markus
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013169717
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