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The preference-driven Lead User Method for new product development
Sänn, Alexander - 2015
Persistent link: https://www.econbiz.de/10011504474
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The new production of users : changing innovation collectives and involvement strategies
Hyysalo, Sampsa (ed.); Jensen, Torben Elgaard (ed.);  … - 2016
Acknowledgments -- About the editors -- About the contributors -- Introduction to the new production of users / Sampsa Hyysalo, Torben Elgaard Jensen and Nelly Oudshoorn -- Rethinking and extending theoretical approaches to the production of users in innovation -- Protecting the right to...
Persistent link: https://www.econbiz.de/10011474348
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Inspiriert : wie Sie Tech-Produkte entwickeln, die Ihre Kunden lieben werden
Cagan, Marty - 2020
Wie definieren, designen und entwickeln die heute erfolgreichsten Technologie-Firmen - Amazon, Google, Facebook, Netflix, Tesla - Produkte, die buchstäblich von Milliarden Kunden weltweit geliebt werden? Überraschenderweise geschieht das dort vielleicht komplett anders als bei der grossen...
Persistent link: https://www.econbiz.de/10012135233
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Product design and development
Ulrich, Karl T.; Eppinger, Steven D.; Yang, Maria C. - 2020 - Seventh edition, International student edition
Persistent link: https://www.econbiz.de/10012015963
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Launching new products with a direct sales force : a case study and grounded theory
Klitzke, Benjamin - 2015
Persistent link: https://www.econbiz.de/10011579958
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Internationalization of research & development : new insights from emerging markets
Wolfram, Pierre - 2016
Persistent link: https://www.econbiz.de/10011567420
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Low-income consumers as a source of innovation : insights from idea competitions in Brazilian low-income communities
Krämer, Aline - 2015
Persistent link: https://www.econbiz.de/10010493593