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Cases on branding strategies and product development : successes and pitfalls
Sarma, Sarmistha (ed.); Singh, Sukhvinder (contributor) - 2015
Persistent link: https://www.econbiz.de/10010501360
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Cases on branding strategies and product development : successes and pitfalls
Sarma, Sarmistha (contributor);  … - 2015
A case-based identification of internal and external issues for branding strategies / Abu Sayeed Mondal, Dilip Roy -- Promoting Bucovina's tourism brand / Alexandru-Mircea Nedelea -- Branding and brand management: case of Amul / Anupam Sharma -- Service branding through quality practices in...
Persistent link: https://www.econbiz.de/10011728151
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The PDMA handbook of new product development
Kahn, Kenneth B. (ed.) - 2005 - 2. ed., completely rev. and updated
Persistent link: https://www.econbiz.de/10001902047
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Kundenorientierte Produktgestaltung
Hertel, Günter; Virt, Wilfried; Huber, Frank; Akao, Yōji - 2000
Persistent link: https://www.econbiz.de/10001463917
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Forschungs- und Entwicklungsmanagement : Simultaneous Engineering, Projektmanagement, Produktplanung, Rapid Product Development
Bullinger, Hans-Jörg (ed.); Warschat, Joachim (contributor) - 1997
Persistent link: https://www.econbiz.de/10014267462