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Showcasing optimization in omnichannel retailing

Park, Jisoo; Dayarian, Iman; Montreuil, Benoit - In: European journal of operational research : EJOR 294 (2021) 3, pp. 895-905

Persistent link: https://www.econbiz.de/10012591538

Advancing the marketing-operations interface in omnichannel retail

Rooderkerk, Robert; Leeuw, Sander de; Hübner, Alexander - In: Journal of operations management 69 (2023) 2, pp. 188-196

Persistent link: https://www.econbiz.de/10014293327

Multi-Channel-Retailing und Kaufbarrieren : wie Kunden Kaufrisiken wahrnehmen und überwinden

Bohlmann, Annette - 2007 - 1. Aufl.

Persistent link: https://www.econbiz.de/10013437406

Online customer loyalty : forecasting the repatronage behavior of online retail customers

Nacif, Roberta C. - 2003 - 1. Aufl.

Persistent link: https://www.econbiz.de/10001825931

E-Commerce-Strategien von Familienunternehmen : Erfolgs- und Risikopotenziale

Leberling, Alexander - 2012 - 1. Aufl.

Persistent link: https://www.econbiz.de/10009517836

The Effect of Multi-Channel and Omni-Channel Retailing on Physical Stores

Gao, Fei - 2020

Most retailers today sell products through an online channel in addition to traditional physical stores. We investigate how such a multi-channel or omni-channel retailer should decide the number and size of physical stores. We show that a higher return rate for online purchases can incentivize...

Persistent link: https://www.econbiz.de/10012851889