Preface -- Using marketing to create a new business with radically new product ideas -- Identifying an application and market -- Segmentation and positioning to maximise the value of a new technology and product application -- Adoption, diffusion, and understanding lead customers -- Competitive...

Introduction: China's emerging innovators -- Pioneers: giants from the East -- Hidden champions: unknown global market leaders -- Underdogs: technology ventures under the radar -- Change makers: nextgen entrepreneurs -- The Chinese innovators' way -- China's innovators going global -- China's...

The essential book for anyone bringing a product to market, writing a business plan, marketing plan or sales plan. Step-by-step strategy of how to successfully organize sales, marketing and business development for a new product or company. The book offers insight into what makes some startups...

During the last few decades, the internet and digital technology have fundamentally changed the global music industry. As a consequence, new companies and novel business models have emerged. Spotify, one of the new players in the music industry, has expanded its business activities and grown to...