Showing 1 - 10 of 87,783
Almost 30 years ago, researchers began a systematic study of innovation by end users and user firms. At that time, the … phenomenon was generally regarded as a minor oddity. Today, it is clear that innovation by users, generally openly shared, is a … technologies. It is becoming both an important rival to and an important feedstock for producer-centered innovation in many fields …
Persistent link: https://www.econbiz.de/10014025167
Persistent link: https://www.econbiz.de/10011488295
Persistent link: https://www.econbiz.de/10011502973
Persistent link: https://www.econbiz.de/10011540837
Persistent link: https://www.econbiz.de/10012011334
Persistent link: https://www.econbiz.de/10011809820
Persistent link: https://www.econbiz.de/10014279188
The study examines the hypothesis that firms engaging customers in value co-creation tend to display more innovativeness. As such, it is one of the few quantitative studies on the link between these two concepts. Customer engagement in value co-creation was operationalized as a multiple scale...
Persistent link: https://www.econbiz.de/10012026721
Persistent link: https://www.econbiz.de/10013258858
This paper reports on a text mining-based case study aimed at determining how virtual reality (VR) games, as examples of really new products (RNPs), market themselves when they are introduced to the mass market. The goal was to examine the marketing foci of RNPs and any subsequent changes over...
Persistent link: https://www.econbiz.de/10012214698