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The Oxford handbook of innovation management
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Handbook of social media management : value chain and business models in changing media markets
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Global innovation science handbook
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Handbook of innovation indicators and measurement
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Web 2.0 : neue Perspektiven für Marketing und Medien
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Enabling innovation : innovative capability ; german and international views
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Technological, managerial and organizational core competencies : dynamic innovation and sustainable development
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Social media and crisis communication
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Immer eine Idee voraus : wie innovative Unternehmen Kreativität systematisch nutzen
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Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
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The handbook of innovation and services : a multi-disciplinary perspective
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Contemporary issues in social media marketing
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Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
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Digital transformation in journalism and news media : media management, media convergence and globalization
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Elgar companion to neo-Schumpeterian economics
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New waves in innovation management research
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Workplace innovation : theory, research and practice
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Die frühe Innovationsphase : Methoden und Strategien für die Vorentwicklung
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Innovation, science, and institutional change : [a research handbook]
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Handbook of research on integrating social media into strategic marketing
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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Discontinuous innovation : learning to manage the unexpected
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Handbook on the economic complexity of technological change
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Innovationsstrategien jenseits traditionellen Managements : Beiträge zur ersten Tagung des Förderschwerpunkts des BMBF ; 8. - 9. Oktober 2009, Berlin
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Marktorientierte Problemlösungen im Innovationsmarketing : Festschrift für Michael P. Zerres
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Strategies and communications for innovations : an integrative management view for companies and networks
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Analyzing the strategic role of social networking in firm growth and productivity
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Handbook of new product development management
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1
The role of online brand community in new product development : case studies on digital product manufacturers in Korea
Kim, Joong-Hyun
;
Bae, Zong-Tae
;
Kang, Shin Hyung
- In:
Digital disruptive innovation
,
(pp. 417-439)
.
2020
Persistent link: https://www.econbiz.de/10012116510
Saved in:
2
Collaborative
innovation
online : entanglements of the making of content, skills, and community on a songwriting platform
Schiemer, Benjamin
;
Schüßler, Elke
;
Grabher, Gernot
- In:
Managing inter-organizational collaborations : process views
,
(pp. 293-316)
.
2019
Persistent link: https://www.econbiz.de/10012242745
Saved in:
3
Collaborative
innovation
: web-based tools for customer involvement in new product development
Verona, Gianmario
;
Prandelli, Emanuela
-
2008
Persistent link: https://www.econbiz.de/10003667730
Saved in:
4
FabLab and digital manufacturing : innovative tools for social
innovation
and value co-creation
Savastano, Marco
;
Bellini, Francesco
;
D'Ascenzo, Fabrizio
- In:
Smart Technologies for Organizations : Managing a …
,
(pp. 193-214)
.
2023
Persistent link: https://www.econbiz.de/10014288691
Saved in:
5
The usage of social media in new product development process : the benefits and the challenges
Liu, Rebecca
;
Kop, Aysegul Eda
- In:
Handbook of research on integrating social media into …
,
(pp. 120-139)
.
2015
Persistent link: https://www.econbiz.de/10011294606
Saved in:
6
Beteiligung von Externen am Produkt-Relaunch
Götte, Sascha
;
Link, Patrick
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 369-378)
.
2013
Persistent link: https://www.econbiz.de/10011447474
Saved in:
7
Virtual customer environments : IT-enabled customer co-
innovation
and value co-creation
Nambisan, Satish
- In:
Information technology and product development
,
(pp. 109-127)
.
2010
Persistent link: https://www.econbiz.de/10009313804
Saved in:
8
Empowering members of a brand community to gain consumer insights and create new products : the case of the Vorwerk Thermomix research community
Kröper, Madeleine
;
Bilgram, Volker
;
Wehlig, Ramona
- In:
Strategy and communication for innovation
,
(pp. 415-426)
.
2013
Persistent link: https://www.econbiz.de/10010246306
Saved in:
9
Empowering members of a brand community to gain consumer insights and create new products : the case of the Vorwerk thermomix research community
Kröper, Madeleine
;
Bilgram, Volker
;
Wehlig, Ramona
- In:
Strategy and communication for innovation : integrative …
,
(pp. 403-414)
.
2017
Persistent link: https://www.econbiz.de/10011663062
Saved in:
10
Case 15: OREO X BLACKPINK : from black-white to BLACKPINK
Lim, Yee Wen
;
French, Juliana Angeline
;
Shafiullah Anis
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 205-217)
.
2024
Persistent link: https://www.econbiz.de/10014528181
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