This paper reviews basic and emerging research trends on the moonshot phenomenon in the business world. It traces the emergence and development of the nuances for this construct, its relationships with the proclaimed corporate culture and some new attributes of management by objectives....

Research is undertaken to identify variables which might distinguish proactive from reactive regulatory strategies on the part of a sample of business firms engaged in industrial R&D. A discriminant analysis of the data reveals one function containing 17 factors which correctly classifies 95% of...